Create Powerful, Profitable Content with The PEAK Content Framework

You have the knowledge. Isn't it time you started earning from it? The PEAK Content Framework Course will walk you through my four-step method for creating content that gets noticed and delivers results.

The PEAK Content Framework Course + Coaching Bundle

For a limited time only, you can get full access to the PEAK Content Framework Course along with two one-hour coaching sessions at a special price. A savings of $398!

$749.00 USD
 

The P.E.A.K. Content Framework Makes Your Work...

Personal

Great content intimately understands your client's purpose and your customer's needs.

Economical

Great content is directly tied to the economic goals of your client and the values of your customer.

Aspirational

Great content acknowledges ‘what is’ for your customer, and paints a compelling picture of ‘what could be.’

Kinetic

Great content surprises, delights, and energizes your audience in a way that necessitates action.

Preview the Course for Free!

Look below to preview what you get with the course.

The PEAK Content Framework

  1. PREVIEW: What is “Value Content?”

    3 lessons
    1. “Value” Content vs. “Marketing” Content
    2. “Value” Content Reflection Questions
    3. Introducing The P.E.A.K. Content Framework

  2. 0. INTRODUCTION: What You'll Get

    2 lessons
    1. 0.1 What You’ll Get From This Course
    2. "What You'll Get" Reflection Questions

  3. 1. PEAK Framework Principle One: Make it Personal

    8 lessons
    1. Opening Reflection Question
    2. 1.1 The Five Whys
    3. Activity: Your Five Whys
    4. 1.2 “Where to Play?” — Audience is everything
    5. Activity: “Audience Bullseye”
    6. Quiz: How ready are you to “Make it Personal?”
    7. 1.3 In-Depth Interviews: The Best Tool to Use When You Don't Know Where to Start
    8. Activity: In-Depth Interviews

  4. 2. PEAK Framework Principle Two: Pre-Determine the Economic Value

    7 lessons
    1. Opening Reflection Question
    2. 2.1 How Will You Win?
    3. How Will You Win Reflection Question
    4. 2.2 Choose Your Market Discipline
    5. Activity: Conduct a "How to Win" analysis
    6. 2.3 How to Determine Your Price
    7. Bonus Downloadable: 93 Types of Content

  5. 3. PEAK Framework Principle Three: Paint an Aspirational Picture of “What could be.”

    9 lessons
    1. Opening Reflection Question
    2. 3.1 The Big Promise
    3. Activity: “Transformation Path” PDF pt 1: Excavate the three levels of your audience
    4. Your Promise Statement
    5. 3.2 Pave Your Path to Transformation
    6. 3.3 Playgrounds, Toolkits, or Roadmaps
    7. Activity “Transformation Path” PDF pt 2: Identify Your Pathway
    8. 3.4 Bringing it All Together
    9. Activity: Bringing it all together: Put together your content creation plan

  6. 4. PEAK Framework Principle Four: Delight your audience with something kinetic

    6 lessons
    1. 4.1 The Seven Content Red Flags
    2. Seven Content Red Flags Reflection Question
    3. Download: Get a free Copy of my eBook: “The Seven Content Red Flags”
    4. 4.2 Add some E.P.I.C. Creativity
    5. Reflection Activity: Pick one of the four words in E.P.I.C.
    6. 4.3 Closing and Thank you!

Meet The Creator

The PEAK Framework was developed by author, speaker, and content strategist, Andrew McPeak. Andrew is known all over the world as an expert on leadership, creativity, and productivity.

Learn More About Andrew