Money. Authority. Audience. Passion.

Every piece of content you've ever considered creating traces back to one of these four purposes. But most people pick a medium first — a podcast, a course, a book — and hope it delivers the outcome they actually want. When it comes to content strategy, that is backward thinking, and it's why so many good ideas stall instead of flourish.

The M.A.A.P. Assessment helps you unpack your expectations. Using this eBook, you'll rank which of these four outcomes matter most for your idea, and it will help you land on the exact mediums proven to deliver it.